Hello everyone! I hope all is well with you! I’m back today to share some of my thoughts with you on Author Branding. Have you seen the movie “Our Brand Is Crisis?”
If you get a chance watch it.Not only is it an excellent movie, it’s a great example on how to establish a brand. In the movie Sandra Bullock is a strategist for a man who’s running for President in Bolivia.He’s at the bottom of the polls, he’s not a very likeable candidate. What’s worse? His opponent’s strategist is Bullock’s long-time nemesis, and so it begins.
What was so interesting about this movie is how she came up with a brand for her candidate. That brand was crisis. Her candidate wasn’t popular by any means, but he ended up winning the election. Why? Because of how he branded himself.
For six years I was blessed to call Germaine’s my home away from home and now it has closed its doors. Working at Germaine’s after being a stay-at-home mom for years was one of the best things to ever happen to me. I was also new to Michigan, having moved from California a month before Brenda hired me. I learned all over again how to talk to adults and for the first time in my life I became a part of a community.
I went from rusty to too fast (A squirrel caught in a cage was how Brenda described me when I really got rushed.) I met my best friend there and forged so many more lifelong friendships that enrich my life to this day. My youngest son Zack had his first job there. That job, washing dishes, taught him to study hard and go to college. Sure, working there had its rough days, but there was a lot more good than bad.
Germaine’s was more than a place to eat and have a drink. It was a comfortable, welcoming gathering spot to meet old friends and make new ones. I mean really, if you didn’t love a place you wouldn’t go there on your days off. Let’s all raise a glass tonight to the wonderful years we got to have our Germaine’s. May we always remember the good times!
I should be working on my novel, but I’m having trouble getting reality out of my head and heart. Reality: a gunman shoots up a nightclub killing 49, injuring 53 just because they’re gay and he wants to be or is a part of ISIL. Everyone’s talking about it or about gun control or about love instead of hate. Me, I’m just sad and scared of what’s happening in our world. I’ve got my opinions on the issues, but right now I have to find something to brighten our darkened world. I haven’t written poetry in a long time and I’m rusty, but here goes.
So, Brightening by Kacy Jey
I’d Love, to see a rainbow, arching around the world
To Hug Everyone, healing our spirits and reminding us that
Right Now, isn’t forever except it’ll never leave us
We click on a story in our feed to see a kitten marsh-mellowing and POP there’s an ad in the way. While trying to click the ad’s X, another ad opens or moves in the way of the cuteness!
After spending three minutes trying to get to the story that made us click, we close the damn story and find something else to read or look at.
Now, there is a way we can end this. It won’t take a law or a Presidential decree.
Don’t ever buy from a pop-up ad! I don’t care how great the product sounds, don’t. You’re only encouraging them to keep getting in the way of the adorable thing that would have made us smile! (
Let’s take this one step further. If it’s an ad for Farmer’s Insurance or Ipods or whatever, don’t buy those products anywhere. When their sales drop, they’ll try something different than pop-up ads.(This will work on spam, too!)
I don’t mind ads on the side of the story, or in the middle of my feed, or at the end, but damn it, let me see the cute kitten pictures!
Supernatural is one week from the 11th season finale and has been renewed for two more years! But there’s a new online poll for the best show ever and Supernatural isn’t winning, yet. Supernatural is up against the shows, The Walking Dead, Gray’s Anatomy, Once Upon a Time (which is currently winning), The Vampire Diaries, An American Horror Story, Dr. Who, Teen Wolf, Chicago Fire, Sons of Anarchy, and Pretty Little Liars.
First, I’ve got a problem with the choices. There’s been a lot of great shows in my lifetime and before. Okay, obviously, sitcoms weren’t included, but Friends was a great show that can be rewatched over and over. Still, it doesn’t matter what shows Supernatural is against, because I venture that if you watched the first five seasons, you probably made it through the iffy story lines to where the show became great again. Why? Sam and Dean!
What’s so special about Sam and Dean? In episode 91 of season five, The Real Ghostbusters, (the one where they go to the first ever Supernatural Convention) Sam and Dean get a look at how we fan see them.
You’re wrong you know.
DEAN (Turning back) Sorry?
About Supernatural. No offense but I’m not sure you get what the stories about.
(Smirking) Is that so.
All right. In real life, he sells stereo equipment. I fix copiers. Our lives suck. But to be Sam and Dean, to wake up every morning and save the world. To have a brother who would die for you. Well who wouldn’t want that?
Well? Who wouldn’t want that? As a rabid fan, I follow Jared Padalecki and Jensen Ackles on Facebook and they’re best friends in real life. They hang out, their kids hang out, they pick on and play tricks on each other in real life! That great real life relationship carries over into the show.
Now, let’s take my number two pick in that poll, Sons of Anarchy. I wasn’t a rabid fan, but I always got the feeling they got along. I’ve read a few articles that back this up. Here’s one clip:
“…for Katey it was like seeing one of her kids. We hung out for an hour or so and it was this lovely infusion of family I just really felt how lucky I was and how rare that is to have built those relationships along the way. I love Charlie, man. We can’t wait until we have an opportunity to work together again.”
BUT! There are missing shows on that poll! Buffy! (Most of the cast, except Sarah Michelle Geller got along great and we see what that’s done to Geller’s career as in what career?) Star Trek Next Gen–They’re all still friends to this day! (Actually, STNG ties with Supernatural for me.)
There are tons of shows I could list, but I think it’s evident that to make a great show that lasts the cast has to like each other. Or you get what happened on Castle, Stana Katic killed the show. Same thing happened to Remington Steal, Moonlighting and I’m sure a lot of other great shows of their time.
I’m not a show creator, I’m an author. Applying the above theory to my fiction, I see another reason the relationships in Jolene, You’re Not a Monster work and help elevate the thrilling action into a complex story that makes us cheer, care and cry for Jolene and Reese. I hope if ever Jolene is adapted for the screen the actors will get along enough that it carries over, because we the audience can tell.
Who has been a great add this season. I will be looking for more things she’s in.
But, I’m sad when any show I’ve greatly enjoyed most of the time and shared with my family and friends goes away. It’s worse than when a friend moves away or a writer says, “That’s it, no more books in this series.” Frequently, the author changes his mind, but a TV show, once its gone, its not coming back. (I’m still hoping that Joss Whedon will bring Firefly back)
What’s Reynolds and the crew up to ten years later? I know they tried to wrap it up with the Serenity movie, but that just made me want more! What’s up in this universe, now?
Still, I’ll watch anything with Nathan Fillion in it. Hell, Dr. Horrible is one of my favorite musicals of all time.
Well, I hope that I’ll see the show’s fine actors in other favorite shows/movies.
Bye Castle, thanks for the memories! (and the reruns.)